Competitive Advantage in Brand Ownership
Means Managing Your Brand Ecosystem
Efficiently
Brand Owners create competitive advantage by their ability to manage their customer/vendor/manufacturer/partner/employee ecosystem with a minimum of resources.
To manage efficiently, you require a 360 degree view of your ecosystem, from anywhere, at any time: On the road, visiting manufacturers, customers and partners; in the office preparing for a board meeting.
Our Solution for Brand Owners gives you access to your most important data whenever you need it. More importantly, you can invite customers, partners, vendors and manufacturers to view their discrete records also. Collaboration between you and your Brand Ecosystem is the key to successful brand management.
Creating Profit Through Collaboration
Business Collaboration describes the ability to create and share vital information with the right people at the right time. The result of successful collaboration is the right product at the right price on the right shelf at the right time. This is the brand owner's greatest challenge.
The Solution for Brand Owners enables your entire ecosystem to collaborate, creating an information value chain that put the right product at the right price on the right shelf at the right time.
Too many of us try to do business via email: Wrong tool and wrong results. The integrated Solution for Brand Owners centralizes communications between all contributors, giving you a complete 360 degree view of your brand ecosystem.
A Complete View of Customer and Item Profitability
SightLines Consulting's solution for brand owners enables the management of branded product from the initial design project through manufacturer selection, inbound logistics, sales and billing to outbound fulfillment.
You manage the entire inventory cycle from the PO through Receipt and Fulfillment, including Landed Costs. SightLines also has the ability to integrate transactions to and from NetSuite to any other outside system, including EDI and Web Services with our SuiteAppliance integration tool.
Enabling a 360 Degree View of Your Brand Ecosystem
The Solution for Brand Owners includes Customer and Partner Relationship Management for Sales, Services, Marketing and Support, in addition to the inventory and accounting. We enable a 360 degree view of the business.
We even have a solution for all the payments that you make to customers, like catalog space, planogram space, sales volume rebates and the myriad other ways that you pay to do business. We allow you to transact and track all of these payments over time. You will never make an overpayment.
At the end of the day, you will be able to measure the profitability of each customer and each product as it moves through the complex network of relationships that define your business. That's no small feat.
SightLines has honed and deployed our Solution for Brand Owners in the apparel, food and candy, sport equipment and office supply markets. We are confident that we can apply our knowledge and expertise to your market niche.
If you want to read a more detailed explantation of how The Solution for Brand Owners benefits our clients, we will happily share our whitepaper, "Lessons Learned Implementing the Solution for Brand Owners." Simply fill out the form below and you will receive an email shortly after with our whitepaper.
You are also welcome to sign up for a Friday Webinar, where we demo the solution and take questions from participants.
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