The world of media training is something that all people may not dominate fluently, but it’s necessary. Especially in companies where the official spokesperson is not someone sufficiently prepared, which can cause serious damage to the image of the company.
You can even lose the good perception of the company that the clients have just because of having poor or bad media training skills. It is time to start learning and practicing how to be assertive and outspoken for your own benefit, and the company’s well-being. So, here we present some of the most important tips to achieve a good level of media training:
The spokesperson must always be direct through the speeches. Normally, it can happen that you start talking in front of an audience without having two words said and everything ends in your head.
People tend to go blank when they feel unprepared for something. That is why you must have something previously written that relates to the direct message that you want to transmit. You should avoid any kind of meaningless extensive and boring talks. You need to be precise and clear.
The Power of Control and Security
If the spokesperson is a trained, confident, and educated person, don’t worry, you are safe. However, it’s necessary to prepare in advance to avoid any nuisance or tricky situations that could put you in the spotlight.
In case of an uncomfortable question or reproach that any client or reporter makes, it’s necessary that the spokesperson has the specialty of being able to be in control and give some answer without affecting the image of the company.
Prepared For the Tabloid Press
The tabloid press exists to make people uncomfortable with all the gossiping around. Therefore, the company spokesperson must be sufficiently prepared for any type of comments that different reporters can make.
This goes beyond a good speech. It’s necessary to have the ability to answer any question they make without any kind of fear or nervousness, an excellent control of any opinion, and being able to give a strong and safe answer.
The main goal is to give some irrefutable, yet informational answers in order for both parties to be happy with the outcome. Remember, less is more. Even in these situations.
Sometimes, when the spokespeople become simple readers, it causes certain inconveniences. You lose the spontaneity of the message you want to convey. You have to try to handle that, since you must also have the ability to handle a speech in a natural way, without so much reading.
You should be familiar with the product, with the brand, and with the company, so that any question about it can be handled in a relaxed way.
Get to Different Conferences
Getting good at something isn’t that feasible when you’re just inside your room or your office. You have to go to different events and conferences to learn more about this craft and improve your overall skills. Another big thing about this is the fact that you’ll be connecting with more people within the field.
The media training will undoubtedly help you get the best out of that professional who is the face of your company before any necessary public event. Therefore, it’s of great importance that this person has an excellent preparation to handle any type of inconvenience with the reporters.